Following its February information that it had entered right into a brand partnership withj Gabriel Macht, who performed Harvey Specter within the TV collection Fits, the authorized AI firm Harvey mentioned immediately that it has entered into one other such partnership involving one other iconic Harvey — solely this time it’s utilizing AI to make the partnership attainable.
This time, the Harvey in query is the six-foot-three-and-a-half-inch invisible white rabbit from the 1950 movie Harvey, starring Jimmy Stewart as Elwood P. Dowd, a person whose greatest good friend occurs to be a pooka — a benevolent however mischievous Celtic spirit in rabbit type.
Having now raised greater than $1 billion and with what the corporate described as “boatloads of money to burn,” it’s describing this partnership as its “most formidable use of generative AI so far.” Utilizing its proprietary AI know-how, Harvey will digitally resurrect actor Jimmy Stewart to function the corporate’s latest model ambassador.
“Gabriel Macht was great, however we realized we have been leaving a complete Harvey untapped,” mentioned Harvey cofounder and CEO Winston Weinberg, pictured above with cofounder Gabriel Pereyra and Stewart. “Jimmy Stewart embodies every little thing we stand for — he’s reliable, relatable, and he sees issues that aren’t actually there. Which, truthfully, describes about half our person base once they first attempt authorized AI.”
The AI-generated Stewart will seem in Harvey’s advertising and marketing supplies delivering his signature folksy allure, reportedly saying issues like, “Properly now, this right here authorized analysis platform is simply in regards to the best invisible good friend a lawyer might ask for.”
When requested whether or not Harvey the rabbit would even be concerned within the marketing campaign, Weinberg demurred. “Harvey — the rabbit, not the corporate or the actor — has but to commit. However between you and me, I feel he’s holding out for fairness.”
The partnership additionally marks Harvey’s growth past conventional social media into what the corporate is looking “spectral social media” — platforms seen solely to those that really consider in AI.
“That is both a stroke of selling genius or an indication that the authorized tech business has lastly misplaced its collective thoughts,” mentioned one analyst who requested to not be named as a result of they weren’t positive in the event that they’d truly seen the announcement or hallucinated it.
Harvey says the AI-generated Stewart marketing campaign will launch on April 1, 2026, and can run indefinitely — or at the very least till somebody representing Stewart’s property makes use of another AI product to generate a lawsuit to close down the marketing campaign.
“Particulars,” mentioned Weinberg.
Blissful April Fools’ Day from LawSites. In actuality, Harvey the corporate partnered solely with Gabriel Macht, who performed Harvey Specter in Fits. However we’re nonetheless holding out hope for the rabbit.