Nancy Fox doesn’t simply preach technique, she lives it.
With a long time of expertise teaching professionals by means of recessions, tech shifts, and structural trade modifications, she brings a uncommon mix of perception, empathy, and actionable recommendation.
When you’re trying to navigate uncertainty, enhance your networking recreation, and eventually construct a enterprise growth system that works, her insights are a masterclass.
Listed here are some takeaways from her current look on the “Be That Lawyer” podcast.
Embracing Uncertainty: The place Progress Truly Begins
In keeping with Nancy, instances of uncertainty just like the 2008 recession or the post-COVID period aren’t simply disruptive. They’re alternatives. The attorneys who thrive throughout these durations are those who lean in, keep agile, and spot gaps available in the market others are too distracted or discouraged to see.
Whether or not it’s pivoting your messaging, updating your providers, or reaching out to a brand new vertical of shoppers, the secret is strategic flexibility.
Ready for stability is commonly a entice.
“Agility will not be essentially what attorneys are educated in,” Nancy says, “however it’s one thing all of us actually need to take a look at.”
Make Enterprise Growth a Each day Behavior: Not a Disaster Response
One in all Nancy’s strongest methods is deceptively easy: concentrate on each day constant exercise. She encourages attorneys to dedicate simply quarter-hour every day to enterprise growth whether or not that’s messaging contacts on LinkedIn, sending a heat check-in electronic mail, or reaching out to a former consumer.
Too many attorneys deal with advertising and networking like fireplace drills, one thing to scramble for less than when enterprise slows. Nancy believes constant, manageable effort is how rainmakers are constructed. She additionally warns in opposition to relying solely on referrals, emphasizing the significance of a well-rounded pipeline that features direct decision-maker relationships.
Pay attention First: It’s the Shortcut to Genuine Connections
Nancy shared a transformative second from her personal journey: the primary time she walked right into a networking occasion and made a aware resolution to cease enthusiastic about herself.
As an alternative of worrying about what to say or how she was coming throughout, she actually listened.
That shift modified every thing. Conversations turned extra pure, extra significant and, maybe not surprisingly, extra productive. Folks provided their enterprise playing cards with out being requested. Alternatives emerged that by no means would have surfaced in a extra self-focused method.
“It took away quite a lot of my concern and self-consciousness,” she stated. “I began to actually have fabulous conversations.”
“Agility will not be essentially what attorneys are educated in, however being agile and being versatile is one thing that I believe all of us actually need to take a look at,” Nancy says.
When you’re exhibiting as much as occasions and not using a plan, ready round for referrals, or letting your discomfort with uncertainty maintain you caught, it’s time for a reset.
Nancy reminds us that success in right now’s authorized panorama doesn’t come from realizing every thing — it comes from being prepared to study, hear, and adapt.
Steve Fretzin is a bestselling creator, host of the “Be That Lawyer” podcast, and enterprise growth coach solely for attorneys. Steve has dedicated his profession to serving to attorneys study key progress expertise not at the moment taught in legislation college. His shoppers quickly change into high rainmakers and credit score Steve’s program and training for his or her success. He might be reached immediately by electronic mail at [email protected]. Or you possibly can simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.