Recorded dwell on the annual assembly of the Legal Marketing Association in New Orleans, this episode options my dialog with Rachel Shields Williams, president of the LMA and director of shopper intelligence at Sidley Austin, the place she has spent 17 years constructing out roles on the intersection of selling, enterprise growth, information administration and information. Earlier this 12 months, Rachel was named a recipient of ALM’s Monica Bay Women in Legal Tech Award.
Rachel and I talk about how AI is reshaping the work of authorized entrepreneurs, and why she believes the advertising neighborhood is uniquely positioned to assist regulation corporations transfer previous the “I’m curious, I wish to click on the buttons” stage of AI adoption to sustained, repeatable worth. We get into the state of innovation in massive regulation — together with Rachel’s view that corporations can’t use AI or cash to “skip the canyon of despair” in change administration — and why she thinks significant innovation usually appears to be like much less like a headline and extra like getting one % higher each week.
The dialog additionally covers the altering aggressive panorama dealing with conventional corporations, from AI-native entrants like Norm AI to MSOs and a resurgent ALSP market; the long-running debate over the billable hour; the 4 interrelated parts Rachel sees on the coronary heart of each regulation agency’s information — paperwork, purchasers, issues, and folks; and what agency leaders must be doing proper now to remain aggressive over the following decade. All through, Rachel returns to a theme about which she calls herself an “unapologetic humanist” — know-how and course of will maintain altering, however the corporations that win would be the ones that put the appropriate folks within the room first.
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